Influencer marketing grew in popularity recently due to the benefits that brands stand to gain from it. Influencers have become effective marketing partners for different businesses in various industries. The influencer marketing approach consists first of identifying the individuals who create conversations that have an effect on brands, products and services, and then developing a…

Created in 2016, TikTok has become one of the most popular apps in the world. And for good reason: it has just surpassed 1 billion users, and has reached more than 3 billion downloads in just 3 years. It seduces with its short video formats, its ease of use and its creative capacity. we’re here…

Instagram Reels are all the rage right now, with everyone from brands and businesses to creators  skyrocketing their presence with bite-sized clips. Just like all their other newer features, the platform supports Reels by providing higher organic visibility on your Feed and the Explore page. However, with thousands of Reels being uploaded each hour, how will…

It’s no secret that the holiday season brings peak sales to businesses spanning many markets. But is your company really getting the most profit possible during this time of the year? Social media is key for attracting the attention of potential customers even with decreased organic reach and increased competition. So, this year, more than…

If you have some products you'd like to sell, but are not sure how to set up your own ecommerce site, you can turn to Facebook for help. Facebook Shop is an online business created on Facebook for business owners who are into sales. You can sell your products directly on facebook pages to millions…

Today, about 72% of adults use at least one social media platform. So for businesses, it makes sense to meet customers where they already spend time. It’s reported that 81% of Instagram users are already using the platform to research products and services. By using social platforms as a sales channel, brands have an all-in-one…

TikTok has become one of the most popular social media platforms, thanks to the wealth of trends, filters, songs, and short funny videos that live on the app. It's a great place for brands to plant and popularize their own content formats to see if they light a spark within the community. The following guide…