TikTok is changing the game, by offering a new way of business. It is no secret that creators who’ve gained lots of following on TikTok can generate revenue and make money. Pet influencers, “the most popular animals on TikTok”, are definitely part of the famous TikTokers and money-making groups on the platform. #petoftiktok has always…

In 2020, the global epidemic has restricted travel and everyone has started a “home economy”. TikTok, already a big enough hit, is growing at an alarming rate. TikTok isn't just a marketing tool for influencers and creators. In fact, TikTok has millions of brands and businesses that use it. Red Bull, a Thai beverage brand,…

Table of Contents Introduction What is TikTok's engagement rate? How to calculate TikTok engagement rate How to improve TikTok engagement rate Conclusion Introduction TikTok offers users a variety of methods to engage with the content and let the algorithm know what they would like to watch. You can determine the general success of your TikTok…

Looking to increase your Halloween sales on TikTok? It’s important for brands and business owners to stay up to date with the latest TikTok trends for Halloween this year. Recently, a TikTok influencer @horrorprops uploaded a video of Halloween decorations that accidentally went viral on the platform. Inspired by the Netflix sci-fi thriller series Stranger Things, @horrorprops has…

Table of Contents Introduction What is TikTok's engagement rate? How to calculate TikTok engagement rate How to improve TikTok engagement rate Conclusion Different from other social media platforms, TikTok's success can be attributed to its grounded approach, which has a direct impact on brand positioning. While brands are more likely to advertise on Instagram and Facebook by…