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Who are micro influencers and how to find them?

With follower counts between 1,000 and 10,000, Micro influencers are among the most popular influencers in the industry. Most Micro influencers are particular about the brands they work with. They are also willing to try new things. Today’s social media landscape has given rise to a whole new category of micro-influencers. They hold high authority in their niche and have a dedicated follower base.

The Benefits Of Micro-Influencers

According to a study, 82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer. In fact, micro-influencers have higher engagement rates compared to other influencers. They build the trust with their followers by themselves first. Then this trust is linked to your brand. They show people what credibility your brand has and make their personal connections work in order to make your brand stand out from the crowd.

A brand may also make the micro-influencer a “brand ambassador”. They earn a small commission for sales generated through unique hyperlinks contained in the micro-influencer posts and bio profile. The key is, despite dispensation, the posts including the product must be genuine, authoritative, and accurately reflect the influencer’s true feelings.

How To Find A Micro-Influencer

There are different methods to use and several factors to consider in finding the right influencer.  Hashtag research helps find people already posting to a specific audience. it will promote themselves towards that niche audience you are going after. Bloggers who consistently write about specific trends and challenges in your industry may have followings that find them credible, and could make for good micro-influencers because of this. Of course, be sure their followers are people in your target market. What’s more look at how much engagement they get on their posts.

Micro-influencers are not only an effective marketing tools, but they may also be the most effective type of influencer. While they don’t have the reach of a macro-influencer or a celebrity, they have an engaged, targeted audience on their side that helps them get real results.

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