It’s no secret that the holiday season brings peak sales to businesses spanning many markets. But is your company really getting the most profit possible during this time of the year? Social media is key for attracting the attention of potential customers even with decreased organic reach and increased competition. So, this year, more than ever, brands need to formulate and execute a solid plan that boosts the brand across social media channels. We would share four key tips to help you refine your holiday marketing strategy this year.
The holidays are the perfect time to give back to your community, and social media giveaways are a great way to do so. Giveaways that encourage your followers to share a post can also increase your visibility on social media. It’s also a good way to introduce your business to new customers. There are many types of giveaways you can run this holiday season. Several rewards you can offer, from gift cards to products or even a gift bundle of several products.
Creating festive social media content is one of the most important tips we can give you. In general, creating as much timely relevant content as you can is always a good idea. There’re lots of different holidays to celebrate on your social media：Halloween, Black Friday, Cyber Monday, Christmas, and New Year’s are just a few of the most popular ones. Either way, make sure to include all those holiday hashtags and send out thoughtful holiday emails to show people that you’ve got them covered. Maybe a special holiday streaming is also a good choice.
Collaborating with influencers is the most effective holiday marketing strategy. It creates buzz around your brand because influencers often post about upcoming holiday shopping events on their social media platforms.
The early bird gets the worm. That’s certainly the case when it comes to your holiday marketing. The majority of customers we surveyed plan to complete their shopping before December. 24% of customers plan to complete their holiday shopping during the first two weeks in December, which leaves only 17% of consumers completing their holiday shopping by December 15 or later. This means if your holiday marketing isn’t getting into full swing until December, you’re missing out on 59% of the consumers.
Are you ready to maximize your online store success this holiday season? We hope that the 4 best holiday marketing strategies we have compiled together will help you satisfy customers, increase traffic, and skyrocket your revenue! Stay motivated, set realistic expectations, and remember to always put your customers first!