Influencer marketing is simply the action of promoting and selling products or services through influencers who have the capacity to have an effect on the character of a brand.
It is the practice of connecting your brand with online influencers who then market your business to their followers. Usually, these online influencers are people with a big social following, normally in at least two major platforms. These influencers work even better when they are in your niche market. By 2022, brands will be spending up to $15 billion on influencer marketing. There’s no doubt that having someone with a large audience promote your product is an effective marketing tool. But how exactly can social media influencers help your brand grow and increase revenue? These are just some of the benefits of implementing an influencer marketing strategy into your company’s marketing plan.
The first step to a successful influencer is to identify your unique niche. What’s your brand all about? What kind of audience are you reaching out to? Maybe you’re a retail brand selling women’s fashion or fitness programs. Understanding your niche will help you select the right influencers for your brand. An important part of Influencer Marketing strategy is to find those people who will best present your product to a wide audience. For instance, if you offer online streaming workouts, you may want to partner with a fitness influencer, as their audience will likely align with your target market.
When creating your influencer persona, there are three key areas that you need to consider:
1.Context. This refers to the type of content they share and the demographics of their audience.
2.Personality type. The personality of your influencer should represent the image you want your target audience to have around your brand and product.
3.Engagement rate. This refers to the ratio between the responses the influencer gets from his or her followers, and the number of followers they have.
4.Your goals. The influencers you choose must align with the goals you’ve set to reach.
If you want your campaign to succeed, it’s crucial to let the influencer come up with ideas to best showcase your brand. You should let them pitch content ideas instead of forcing your views and opinions on them. It’s essential because they’ve got a deeper understanding of the preferences and pain points of their audience.
Besides watching campaign progress, it is also important to measure the results on your Influencer marketing efforts. You can use various monitoring tools, such as Google Analytics, Buffer, and Google Keyword Planner for this purpose. Also, keep an eye on the analytics section of your social media profiles.
If your first try isn’t as successful as you anticipated, it’s no big deal. Just make some little tweaks based on your research or try out new partnerships. Eventually, you should see the wanted results.
Now you know the importance of collaborating with social media influencers and how you can get started on designing a social media campaign through an influencer partnership. We hope that these tips and examples will inspire you to get a jumpstart on your next campaign.