If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. Early in 2020, Instagram released its Reels for Stories, snagging a use case from the increasingly popular platform TikTok. Reels are 15-second, multi-clip videos that can have sound, effects, and music added to them.
You can find them on the Reels tab, which is the center button at the bottom of your screen. This significant change in the app encourages users to browse and share Reels more often.
Instagram Reels could be a valuable way to gain new engagement for your business.
Obviously, a brand has a different motive online than a regular person posting a fun music video. However, that doesn’t mean businesses can’t adapt and get creative.
Some high profile brands such as Sephora, Netflix, Louis Vuitton, and Red Bull are already testing them and gaining impressive results.
There’s also a lot of trends that you can integrate into your content. Trends often develop on Instagram Reels based on music choice or effects. Please note that if your account is a “Business Account,” Instagram has currently blocked music usage.
Many “Business accounts” can leverage music by uploading audio on their videos before uploading them onto the Instagram app. However, if your account is designated as a “Personal” or “Creative” account, you will have full access to the music options.
Reels are also a great way to position yourself as a thought leader, without having to stress about brainstorming how to do so. Again, imitation is encouraged in this space! And you don’t have to check out what a direct competitor is doing on Reels. Instead, get inspired by creators from other industries. Someone’s Reels about “Top 5 things to ask in an interview” could be your “Top 5 reasons to work with me,” using the same dance or song!
With the rise of TikTok, more personal and less picturesque content is what users are longing for. Reels provides you the chance to become more personable. By neglecting Reels, you may be passing up an opportunity to create real relationships with your brand and build your community.
Hopefully these can give you a place to start, but don’t stop there! We can’t wait to see all the creative ideas you come up with on your own.