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Start Marketing on Pinterest

Why should you use Pinterest?

Pinterest makes it easy for users to go right to the source by reducing the number of stages between discovery and conversion. Pinterest visitors are more likely to convert into leads or sales than visitors from other social media platforms. Remember, each of your pictures can be directly linked to!

  1. Pinterest is the fourth most popular social media platform in the United States

Pinterest is used by about 28% of adults in the United States.

2. Pinterest has a significant global presence

The platform’s worldwide base of monthly active users increased by 38% from Q3 2018 to Q3 2019, from 171 million to 235 million.

3. Pinterest is more popular than ever

Since last year, the number of monthly active users on Pinterest has climbed by 28 percent to 322 million.

4. Visual search is becoming more popular

Pinterest is the only social media network that offers visual search as a “visual discovery engine.”

5. Pinterest is popular among women, particularly mothers

Women make up more than two-thirds of Pinterest’s user population. In the United States, eight out of ten mothers use the platform.

6. People use Pinterest to shop.

Pinterest is used by 84 percent of weekly users to assist them to pick what to buy. 55% of Pinners are looking for specific products. And 83% of weekly users have made a purchase after seeing material from brands on Pinterest.

Tips to run your Pinterest account

  1. Engage with what’s popular

Browse the Popular feed to see what’s already performing well on Pinterest. Take notes, look for commonalities, and think about how you may apply these concepts to your own work. Consider re-Pinning to one of your boards, following the user, or leaving a thoughtful comment when you come across great information. All of these activities will boost the visibility of your brand on Pinterest.

2. Join relevant group boards

Request to join and contribute to the best Pinterest boards in your store’s categories. The board administrator may give instructions on how to join the group’s description in some situations. If not, send an email to the board’s owner. The first person mentioned under the board’s followers is usually where you’ll discover them.

3. Beautiful images will help you stand out

The best-performing pins, according to Pinterest, have three characteristics: they’re beautiful, fascinating, and actionable. That’s the order. Because Pinterest is primarily a visual medium, make sure your photographs are appealing.

4. Consider the names of your Pinterest boards

Boards can also be made to be more searchable. Make sure the names of your boards are precise and adequately explain what they include. Use relevant hashtags in the description, as well as acceptable keywords in the board name and description. Look through the categories to discover where your board fits best if you’re not sure which one to place it in.

5. Post consistently

Content on Pinterest accumulates more reach over time than it does on other networks. Play the long game by constantly publishing material over several months. Pinterest claims that this is the most effective strategy to build a loyal following.

6. Publish at the right time

Make sure you Pin at the proper time to maximize the reach of your content. The majority of pinning occurs between midday and midnight, with 11:00 p.m. being the busiest time of day.

7. Repeat the process of testing, evaluating, and adjusting

Any smart social media marketer understands that trial and error are an important part of the job. Pinterest analytics provides a variety of tools and actionable insights to help you understand how your audience interacts with your content. Taking a step back and evaluating why something is working or not working is always a smart habit. It will be easier to apply in the future once you understand why something works.

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