LinkedIn is the top social platform for B2B professionals to build and expand their networks. But did you know it’s also one of the best tools for marketing your company and its team members? On LinkedIn, businesses have direct access to their customers, competitors, investors, potential hires and prospects. Both marketing and sales can use it to attract and convert new business. In this guide, we’ll explore the benefits of LinkedIn, explain how to set up your profile, and discuss some of the basic strategies that will help you start marketing your small business with the platform.
On LinkedIn, your company profile will always be the heart and soul of your online brand. As people search for your business online and get to know more about your products and services, it’s imperative to have a rock-solid profile. Here are a few ideas for what to post on your LinkedIn page to maximize your ROI.
1. Build a community
Every social network boasts its own ability to foster a sense of community, and LinkedIn is no exception.
Your LinkedIn Company Page is a place to build a community of LinkedIn members who are interested in your business, updates, and jobs. Here, they can connect and collaborate on their shared interest in your company. Post interesting questions, behind-the-scenes information, and unique updates to engage your audience and build camaraderie on your Page.
2. Post great content
The other way to attract followers is to consistently post interesting relevant content—industry news, advice articles, videos, SlideShare presentations, eBooks, etc. Depending on your content strategy, you might also be interested in creating blog posts directly on LinkedIn’s Pulse platform.
3. Engage with your budding network
Don’t let those new connections fall by the wayside. Nurture your relationships by participating in discussions, answering questions, liking, and commenting on the content in your newsfeed. LinkedIn is an engagement-driven platform, the more you engage, the more you appear and the greater your reach becomes.
4. Use SEO to your advantage
This might surprise you, but from what I experienced, Google loves to rank your company’s Linkedin page. You have to be very careful in writing the company’s about section. Make it SEO friendly including all your selected keywords.In addition, Google also scraps content from the posts on your company page. Therefore don’t feel lazy to add more text content to your posts. Also, add ALT text to all the images that you’re posting.
5. Use analytics to analyze page
You need to know which posts and content are getting your audience excited and engaging. Using the built-in LinkedIn page analytics you can see which content is working and which isn’t. If you see a particular format, such as video is working best then focus your efforts on producing and posting more video. Giving your followers what they want will help you to attract more followers to your page as engagement increases.
With your company page optimized, you’ll be ready to begin publishing updates, following and commenting on others’ posts and analyzing the outcomes of your efforts. Ready to start building yours? Let’s start!
