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What is the best video marketing practice in 2022?

Video marketing is using video to promote or market your brand and increase engagement on social media. Video has exploded in popularity on social media in recent years. Client interest in video has grown roughly 89% in the last 3 years, and nearly 72% agencies say online video ads are as effective as or more effective than television. More than 81% of businesses use videos as a marketing medium. According to a report by Cisco, by the year 2022, video content will form 82% of Internet traffic. How to get attention and results via your videos on social media? You need to use effective video marketing tactics and strategies.

Content quality

No effort should be spared in making the best videos for your business. Use the best production equipment and online video editors. When we come across bad videos, it is obvious to viewers. The general impression will be that you are amateur, unqualified and people may even assume that your video was intended as a joke. You’ll lose your audience’s trust if the videos aren’t professional.

Define your goal

As a provider, you must have clarity regarding the goals of your video marketing outreach. Are you looking to increase brand awareness? Drive traffic to your site? Or increase sales for your products or services? Depending on the lifecycle of the business, these goals may differ over time. 

Call to Action

Like most forms of online marketing, you need to ensure that your videos include a Call to Action. What do you want your viewers to do after they have finished watching your video? In most cases, though, you need to keep this relatively light. Many viewers are wary of CTAs that are clearly sales-focused, particularly on channels targeting Generation Z, like TikTok or Snapchat. If your video goals are conversion-oriented, you still need to do this in a low-key way – don’t come across as the proverbial used car salesman.

Make It Social

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. This will increase your engagement and comments, a key to video success. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. 

We hope our advice to video marketing has been useful in demystifying the video production process for you. Before you make your video strategy, review the steps above, take your time, and most importantly — have fun along the way.


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