At first glance it can seem that Twitter is just for sending endless promotional tweets out to the people who have chosen to follow you. However, It is also a place where fans, users, and clients get to talk about your brand. You can use Twitter to increase the reach and engagement of your brand. Are you struggling to develop your audience on Twitter? Do you want more people to see your updates?
Twitter offers a way for Extension personnel to increase their educational and programmatic reach as well as engage with clientele. Reach refers to the size and demographics of your audience somewhat similar to Facebook “likes” or “follows.” In this article, I will outline the key steps for increasing reach by creating conversations across Twitter.
What to post
Before you do anything else, make sure you understand some basics of Twitter. You can increase the visibility of your tweets with a few tweaks: If you’re using a Twitter account to boost a content marketing strategy based elsewhere — like your company blog — some of your tweets should be dedicated to promoting that content. You only have 140 characters to work with on Twitter, so you’ll have to make it count. Include a sharp, concise title or lead-in for your post, along with the link. It’s also highly beneficial to include an image or video — visual posts tend to achieve higher visibility than text-only posts.
Understanding the Twitter algorithm
According to Twitter’s self-published guide to their algorithm, they use a deep-learning AI that bases a user’s news feed on a variety of factors. Your tweet is graded for quality based on who you are and how credible your activity has been in the past.
Twitter’s algorithm also takes into account how much engagement you get in the early life of your tweet. That includes how much time it takes to read through your content and whether or not people are talking about it. The more positive signals your tweet gets, the better chance you have of engaging with followers and getting retweets. And when you get more retweets, you create a “ripple effect” of people who are exposed to your brand.
When to tweets
You don’t want to be late for the party but you don’t want to be too early either. Getting your timing right on Twitter is a very important part of getting your tweets seen by the widest of audiences. You want to make sure you’re aware of the peak engagement times. You probably won’t be too surprised to find that the best time to tweet is between 8am-10am, these are typically the hours people are checking the news before work. You’re going to want to keep this in mind for timing your tweets. Nobody wants to be speaking to an empty room.
Try out all the above tips to help your tweets receive more exposure on twitter. This can be highly influential in helping you get more retweets, clicks, responses and followers. What do you do to get more people to see your tweets on Twitter? Have you got any tips you would like to share with us? Please leave your comments below.
