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How to build your professional brand on LinkedIn?

If you still think that LinkedIn is just for recruiters and boring and spammy salespeople, I’d like to change your mind. LinkedIn is the best place for growing your personal brand. With 106 million unique visits to LinkedIn each month, it’s more important than ever to build your professional brand on linkedin, it will make you unique in the marketplace. To stand out, you need to get your brand in front of the people who need to see it, and LinkedIn is a great place to start. 

Optimize your profile

Make sure your profile has a professional photo so that people are able to put a face to your name and so you are seen to be putting your best foot forward. Ensure that your profile is complete and that the overall message is in alignment with your company profile.

Add SEO keywords to your LinkedIn profile

Now when you understand what is the better keyword for your LinkedIn profile you can add them to: Headline, Summary, Experience, Skills. Keywords help improve your LinkedIn SEO and can help you appear in more search results. 

Customize your URL

Your LinkedIn URL is the web address for your profile. The default URL will have your name and some gibberish numbers on it. Why not make it something more relevant? Along the right side of your profile, you will see the option to edit your public URL. Use that option to make your URL more concise and neat — again, it only takes a couple of minutes and it can make your URL much more memorable.

Showcase your product and service

Linkedin is a great place to showcase your products and service, in the form of images, videos or descriptive texts. More than just a showcase, social media is a great place to advertise. Don’t overlook this opportunity to discuss your charitable actions, community involvement, fundraising, and other good works on your social media pages.

In the nutshell, following these things will help the individual to increase their personal branding on the LinkedIn platform. Now, you know. Go and create a LinkedIn profile and build a powerful brand image.

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