Linkr integrations: benifits & how to use
Linkr is a best link in bio tool. As a Linkr Pro user, you can integrate different tools to your page that helps you achieve your marketing or analytics goals. Linkr currently supports tracking pixels (including Google Analytics, Facebook & TikTok Pixel ), Mailchimp, SEO and Deep Linking integrations. In this article, we will explain how those tools work and how you can use them.
The pixel is a small piece of code that you place on your website to help you find new customers, optimize your campaigns and measure ad performance. With the pixel, you can track website visitor actions, like ‘view page’ or ‘purchase,’ and create audience segments to re-engage previous site visitors or model lookalikes to find new customers.
By installing the pixel code directly on your website or using one of our partner integrations, you can:
- •Build marketing audiences: Create Custom Audiences based on website visitor events, like viewing a product page or making a purchase. Audiences can be used to re-engage previous site visitors or model lookalikes to find new customers.
- •Optimize ad delivery: Target audiences that are more likely to initiate a website event by setting an optimization goal to visitor events like add to cart, view page or purchase.
- •Measure campaign performance: Measure your ad performance and return on ad spend (ROAS) based on a series of conversion events you define.
When someone visits your website and takes an action (for example, buying something), the pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your ad. You’ll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversion optimization. (see details about Facebook Pixel & TikTok pixel)
This is an inportant feature for link in bio tool. Google Analytics’ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website.
The tracking code is the mechanism by which Google Analytics compiles data. It consolidates this data into reports, using graphs and other visuals to display the results.
To find your Universal Analytics Tracking ID:Open Google Analytics
- Click the ‘Admin’ tab
- In the left-hand column, click Tracking Info
- Click ‘Tracking Code’
(know more about GA)
Deep linking is when a link sends users directly to a specific point in the app experience, rather than an external website or app homepage.
Deep linking works by mapping out every screen of the app in a similar manner to a website. This means that every individual webpage has its subsequent screen in the app, so customers can transition easily from web browsing into the app.
For example, if a user searches for a product on a mobile search engine and already has the app installed on their phone, clicking a deep link will take them directly to that specific product in the app. Deep linking helps to maintain user attention and improve conversion rates by removing a step from the transaction process.
SEO (Search Engine Optimization)
SEO stands for “search engine optimization.” It is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
Title – The title tag is often used as the title in search results. It’s recommended to keep it shorter than 60 characters.
Description – Meta description isn’t always used in results. Sometimes Google will show a snippet from the webpage that contains the search term someone typed into Google. But if your meta description does show up, it can really help convince people to click through to your page — especially if it’s relevant to the content of your page.
Please note that the changes made to your site’s meta title and description can take days, weeks, or even months to get indexed and start showing up in search engine results pages. By adding custom meta on Linkr, it will help you increase the visibility on search engines.