The Instagram content strategy differentiates between an account with a ton of engagement and a non-active account. Instagram users today use it as a marketing tool for their products. This is because of its large number of users and engagement. You may think all you need is an attractive and eye-catchy Instagram profile. But, you…
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LinkedIn is the top social platform for B2B professionals to build and expand their networks. But did you know it’s also one of the best tools for marketing your company and its team members? On LinkedIn, businesses have direct access to their customers, competitors, investors, potential hires and prospects. Both marketing and sales can use…
When it comes to social media marketing, video is one of the most useful and effective content formats. “These days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content…
If you’re here, then you’ve probably heard of Instagram Reels. And if you haven’t, then you still landed on the right blog post. Early in 2020, Instagram released its Reels for Stories, snagging a use case from the increasingly popular platform TikTok. Reels are 15-second, multi-clip videos that can have sound, effects, and music added…
As the popularity of viral videos is skyrocketing across all the social media environments, TikTok is getting a larger piece of the pie. So, various brands, celebrities, influencers as well as creative beginners try to occupy a certain niche in this new social media platform. To gain success with this platform, you need to understand…
YouTube is a fantastic source for artists looking to increase their exposure through the internet while potentially getting paid in the process. You may be thinking that you would need millions of subscribers in order to earn money from Youtube that would justify your effort. But while the number of subscribers is important to earn…
Although Pinterest is not as big as Facebook or Twitter it does send a higher percentage of referral traffic, So if you’re a website owner and you want some free bonus content then make sure to feature very graphic content and Pinterest “pin it” buttons and your site can benefit from this significantly. Here are…
Groups are a place to communicate about shared interests with certain people. You can create a group for anything. It has evolved into a powerful marketing tool for business. With Facebook's group capabilities, it's currently one of the best ways to grow your brand and build your community. And with 1.69 billion Facebook users in…
As the 2nd largest search engine in the world, YouTube is a widely used channel to promote, entertain, and educate audiences. YouTube has roughly 22 billion monthly visits and the average session duration is just under 40 minutes. As a result, video marketing is on the rise, your quest for more views is an excellent…
Twitter is a good place where fans, users, and clients get to talk about your brand, also publicly. A great opportunity for brands to knit strong relationships with their audience. If you are planning to use Twitter for business and set up a Twitter business profile, then you would definitely be struggling with the content.…